March 4th, 1997 
PRESS RELEASE
  Mark Williams Directs Sony's Annual Event at ShoWest Convention

DRTV NEWS
  "Infomercials Must Not Just Sell, But Also Entertain"

RESPONSE MULTI-CHANNEL DIRECT ADVERTISING
  "Is the Product Really King?" 

ELECTRONIC RETAILING
  "Infomercial Marketers Must Address the Future"

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